Connected With Adventure

Honda Motorcycles

Owner’s manual? Boring. QR code? Let’s not even go there.

So we merged both and turned information into experience through augmented reality. With XRE 190, data, brand, and adventure now connect in a single gesture. A campaign designed to turn every place into a living point of contact between brand and rider.

ECD: Fabio Astolpho Creative Team: Jonatan Cunha & Naira Bentes Photography: Moreno Gonçalves Retouch: Julio Freitas

F.biz / WPP Groupe

Copy: A bike so far ahead that if you don’t have it, you’ll have to go after it. XRE190, Connected With Adventure. — Copy: A bike so far ahead that if you don’t have it, you’ll have to go after it. XRE190, Connected With Adventure.

03@prancha_XRE_scan.jpg

Copy: Okay, it's not out-of-this-world technology, but for competitors it is. XRE190, Connected With Adventure. — Copy: Okay, it's not out-of-this-world technology, but for competitors it is. XRE190, Connected With Adventure.

Copy: Rides in the city. Rides on the road. Come on, go ride yours. XRE190, Connected With Adventure. — Copy: Rides in the city. Rides on the road. Come on, go ride yours. XRE190, Connected With Adventure.

Copy: Only Honda makes bikes with augmented reality. And adrenaline too. XRE190, Connected With Adventure. — Copy: Only Honda makes bikes with augmented reality. And adrenaline too. XRE190, Connected With Adventure.

Impressive

Sobre Minha Pele