Parceria Que Vai Longe
Honda Motorcycles
On the streets, no one goes far alone.
For the launch of Brazil’s street leaders, we turned a simple truth into an idea: partnership. #ParceriaQueVaiLonge (something like #RideFurtherTogether), celebrates friendship, freedom, and the spirit of the road — proving that every journey goes further when you ride together.
Publicis Brasil
Creative Directors: Fabio Astolpho, Luis Figueiredo & Claudia Cecilia Creative Team: Carla Said, Gabriela Machado, Jonatan Cunha, Karoline Canin & Mattheus Guimarães Director: Canela Fina Illustration: Black Madre Playlists: 2id Music Branding
SOCIAL MEDIA
To bring #ParceriaQueVaiLonge into everyday conversations,
we created exclusive stickers for social platforms.
Built from social listening insights, they captured the audience’s real language, proving that liking the CG is one thing. Being a true “CGzeiro” is another.
SPOTIFY
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DEEZER
