Honda é Honda
As the fans say, Honda is Honda.
A language of its own.
A territory where it only competes with itself.
Over the years, I’ve translated this singularity into aesthetics, storytelling, and presence across the brand’s different business units. From 360° platforms to content, identities and key visuals, every piece was crafted to reflect the level of excellence of a brand that sets the standard instead of following it.
Impressive
Honda Motos
A bike like this doesn’t need an introduction. It makes a statement.
The new CB Twister is the most impactful Honda ever created. To reveal its aggressive design, we developed a digital-first campaign built to amplify its presence, always in motion.
Through infinite loops, we turned design into a continuous experience, highlighting every detail and compelling people to look again. Again. And again.
ECD: Fabio Astolpho Creative Team: Douglas Spernega, Jonatan Cunha & Tarso Soares Photography: Ricardo Barcellos
F.biz / WPP Group
Impressive to see.
Even more impressive to ride.
Direct to Adventure
Owner’s manual? Boring. QR code? Let’s not even go there.
So we merged both and turned information into experience through augmented reality. With XRE 190, data, brand, and adventure now connect in a single gesture. A campaign designed to turn every place into a living point of contact between brand and rider.
Honda Motos
F.biz / WPP Group
ECD: Fabio Astolpho Creative Team: Jonatan Cunha & Naira Bentes Photography: Moreno Gonçalves Retouch: Julio Freitas
Copy: Not exactly rocket science. Unless you’re the competition. XRE190, Direct to Adventure.
Copy: Augmented reality comes standard. So does adrenaline. XRE190, Direct to Adventure.
Parceria Que Vai Longe
Honda Motos
On the streets, no one goes far alone.
For the launch of Brazil’s street leaders, we turned a simple truth into an idea: partnership. #ParceriaQueVaiLonge (something like #RideFurtherTogether), celebrates friendship, freedom, and the spirit of the road — proving that every journey goes further when you ride together.
Publicis Brasil
CD: Fabio Astolpho, Luis Figueiredo & Claudia Cecilia ACD: Carla Said & Karoline Canin Creative Team: Gabriela Machado, Jonatan Cunha & Mattheus Guimarães Director: Canela Fina Illustration: Black Madre Playlists: 2id Music Branding
SOCIAL MEDIA
To bring #ParceriaQueVaiLonge into everyday conversations, we created exclusive stickers for social platforms.
Built from social listening insights, they captured the audience’s real language, proving that liking the CG is one thing. Being a true “CGzeiro” is another.
SPOTIFY
+
DEEZER
To capture the community’s mood, we created playlists that reflect the spirit of Brazilian riders, even more than football.
