V/Ride

Honda Motorcycles

The new CBR 650R was built to awaken the rider within.

We challenged the talents of the Honda Cup to silence reason and follow theirs instincts, turning performance, attitude, and adrenaline into a single driving force. To prove that riding this bike is not just about speed.

It’s about answering a deeper call.

Publicis Brasil

Creative Director: Fabio Astolpho Creative Team: Jonatan Cunha, Karoline Canin, Marcos Paulo Santos & LG Fonseca Directors: Abdalas Brothers